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by Agustina Fernandez Medically reviewed by Dr. Jonathan Edwards, MD May 20, 2026 14 min read

If you’ve ever stood in the baby formula aisle or scrolled online trying to find the perfect formula for your little one, you're not alone. Parents often don't want to just settle for any old formula; they want a product that feels thoughtfully made, carefully sourced, and designed to give their baby the strongest possible start.
Two brands that parents frequently compare in the premium formula space are Kendamil and Bobbie. Both are known for their clean formulations and for focusing on simple, intentionally selected ingredients. While they tick a lot of the same boxes, they also differ in several meaningful ways.
So which one is better? Which is easier to digest? And which one should you choose for your baby? We will cover these questions and more below!
Table of Contents
The most significant differences between Kendamil and Bobbie come down to where the formulas are made, how they source their ingredients, and which ingredients they choose to include and exclude.

To quickly summarize, Kendamil is a British formula brand known for their emphasis on whole milk ingredients; their formulas are always European-made. While they have a U.S.-marketed version of their formulas that is listed by the FDA, it is manufactured in Europe and sold across America. Their UK line is exclusively made for and sold in Europe, meaning it's not available to purchase from North American retailers.
On the other hand, Bobbie is an American brand inspired by European infant formula standards but developed specifically around U.S. regulations and sourcing. Bobbie is only available in the United States, whereas Kendamil, despite being a European formula, offers different country versions to ensure compliance with different local regulations.
Below, we take a closer look at each brand, how their story began, their approach to infant nutrition, and what makes them stand out in the baby formula market.
Kendamil is a family-owned and operated brand with over 60 years of expertise under their belt. Each of their formulas is either created at their factory in England’s Lake District, a UNESCO World Heritage region known for dairy farming, or made at their partner facilities across Europe to help meet the growing demand for their products.
As you can guess, high-quality dairy is the heart of their recipes; specifically, they include whole milk from family farms across the UK and Europe. Relying on whole milk allows them to limit the use of skim milk and vegetable oils, creating an exceptionally rich and creamy formula with similar milk-fat components to breast milk.
All Kendamil formulas include prebiotics intended to support gut health, plant-based DHA to support brain and eye development, and all the essential vitamins and minerals your little one needs to thrive. They are also certified vegetarian and always exclude palm oil, fish oil, starch, maltodextrin, and soy.
Kendamil UK comes in three lines: Classic and Organic, which are based on cow's milk, and their Goat formula, allowing parents to pick the option that best suits their baby’s nutritional needs. Kendamil Organic UK is a bestseller and staple of families who prefer formulas with EU Organic certification.
Bobbie was created by moms who wanted an American-made formula that felt closer to the European products many families were trying to import.
Bobbie formulas are USDA Organic (excluding Bobbie Whole Milk Infant Formula), made in the United States, and carefully formulated to meet both American requirements and many nutrient standards associated with European formulas, such as required DHA and iron levels. Their flagship Organic and Organic Gentle products even meet EU organic certification standards through the US/EU Organic Equivalency Arrangement. All their formulas are also Clean Label Project Certified.
Bobbie takes a similar approach to Kendamil on nutrition, leaving out palm oil, starch, maltodextrin, fish oil, and soy from all of their products. However, a notable difference is that Bobbie formulas don't add prebiotics and are not certified vegetarian, despite using plant-based DHA.
Bobbie infant formula comes in four varieties: Grass-fed Whole Milk, Organic Whole Milk, Organic Gentle, and Organic Classic.
First, we’ll compare Kendamil Organic UK with Bobbie Organic Whole Milk to see how they stack up side by side.
Both Kendamil and Bobbie use creamy whole milk as the base of this formula, preserving milk fats and components such as the naturally occurring milk fat globule membrane (MFGM), which is also found in human breast milk. The difference is that Bobbie contains 100% whole milk, while Kendamil includes some skim milk in their recipe.
As for ingredient sourcing, Bobbie uses organic milk from grass-fed cows in the US and New Zealand, while Kendamil Organic UK uses organic milk from grass-fed British family farms.
Both Kendamil and Bobbie's whole milk formulas use lactose as the sole carbohydrate source and include plant-based DHA. They also both exclude corn syrup, palm oil, fish oil, and soy.
Kendamil Organic UK contains Galacto-oligosaccharides (GOS), a prebiotic derived from lactose to support digestion and a balanced gut microbiome. While Bobbie does not add prebiotics, they state that the 100% lactose base of their formula offers natural prebiotic properties.
Better digestibility may be one reason many parents are drawn to whole milk-based formulas. The naturally occurring fats in whole milk have been hypothesized to be better tolerated by a baby’s digestive system.
In this respect, both formulas may be tolerated by many infants, but tolerance varies by baby. Some parents find that Bobbie works well because it does not include any nonfat milk, while others prefer Kendamil because it includes GOS prebiotics.
Both Bobbie and Kendamil are cow’s milk-based formulas, which typically have a mild, neutral taste that most babies accept easily. Their whole milk foundations also contribute to a naturally creamy texture.
Kendamil has even noted that its founder has been known to add it to coffee on occasion, which speaks to just how smooth and milky its flavor profile is.
Both formulas also avoid fish oil, which helps prevent the subtle fishy taste sometimes present in other formula brands.
Like many American formulas, Bobbie follows a single-stage approach, offering one formula designed to support babies from birth through 12 months.
Kendamil, on the other hand, is structured in stages to match different phases of early development:
Kendamil Organic Infant Formula: 0–6 months, for newborns
Kendamil Organic Follow-On Formula: 6–12 months, more iron for weaning babies
Kendamil Organic Toddler Formula: 12+ months, to supplement a balanced solid food diet
Because Kendamil Organic comes in 800g cans, which are larger than Bobbie's 400g cans, the cost per gram is lower for Kendamil Organic formula.
Both formulas can be purchased via subscription options that lower the cost compared to one-time purchases. Currently, Bobbie's lowest subscription price, excluding one-time promotional offers, works out to $0.063 per 1g of formula when you purchase a 4-can subscription on their website.
Here at Organic's Best Shop, when you purchase our 12 + 2 free can subscription, the cost of Kendamil Organic UK works out to be $0.053 per 1g of formula, which is rough 19% cheaper than Bobbie Organic Whole Milk.
Next up, we’re comparing Bobbie Organic Infant Formula with the UK version of Kendamil Classic Infant Formula.
Bobbie uses organic, grass-fed nonfat milk as the base in this recipe. The milk is sourced from small family farms throughout America. Fats are added back in through a carefully selected blend of organic oils to create a fat profile that is similar to breast milk.
Kendamil, on the other hand, sticks to a whole-milk base, combining it with small amounts of skim milk. This helps retain milk fats from the start, rather than relying primarily on added vegetable oils to supply crucial fats. The milk used in this recipe comes from European grass-fed cows and is GMO-free, but it is not organic.
Both formulas rely on lactose as the only carbohydrate source and include plant-based DHA. They also both avoid corn syrup, palm oil, fish oil, and soy, keeping their recipes simple and clean.
The main compositional difference is that, unlike Kendamil, Bobbie uses organically sourced ingredients. However, this Bobbie formula lacks the whole milk and galacto-oligosaccharides (GOS) and fructo-oligosaccharides (FOS) prebiotics present in Kendamil Classic.
The whole milk, prebiotic-enriched blend in Kendamil Classic takes the cake here for digestibility, as many parents find that babies tolerate this formula very well. GOS and FOS, in particular, help nourish beneficial gut bacteria, which may support digestion and potentially influence stool patterns.
In this case, Kendamil tends to have a slightly thicker, creamier texture thanks to its whole milk base, giving it a richer, more dairy-forward feel. Bobbie, by comparison, is a bit lighter and more neutral in both taste and texture.
Both are generally well-accepted by babies, especially since neither formula uses fish oil, which helps keep flavors mild. That said, some parents have said that Kendamil is more readily accepted by babies used to breast milk, but acceptance varies widely.
Bobbie follows a single-stage approach, meaning a single formula supports your baby from birth through 12 months. Comparatively, Kendamil is split into three different stages, with separate formulas tailored to different age ranges and developmental needs during the first year and beyond.
Kendamil Classic Infant Formula: 0–6 months, extra gentle for newborns
Kendamil Classic Follow-On Formula: 6–12 months, more iron for weaning babies
Kendamil Classic Toddler Formula: 12+ months, to supplement a balanced solid food diet
Again, Kendamil is generally more affordable owing to it's larger 800g can size compared to Bobbie's 400 grams. However, both Bobbie Organic Original and Kendamil Classic are more affordable than the organic whole milk formulas offered by both brands.
Currently, Bobbie's lowest subscription price, excluding one-time promotional offers, works out to $0.058 per 1g of formula when you purchase a 4-can Bobbie Organic Original subscription on their website.
Here at Organic's Best Shop, when you purchase our 12 + 2 free can subscription, the cost of Kendamil Classic UK works out to be $0.044 per 1g of formula, which is approximately 32% cheaper than Bobbie Organic Whole Milk.
When sensitivity becomes a concern, parents often look to Kendamil Goat UK or Bobbie Gentle Organic formula. Let's take a look at how they compare.
Kendamil Goat is made with 100% whole goat’s milk, which naturally has smaller fat globules and a slightly different protein structure compared to cow’s milk. For some babies, this may be tolerated well, particularly if they’ve had trouble tolerating standard cow’s milk formulas.
Bobbie formula, on the other hand, is still based on cow’s milk but adjusts the proteins through hydrolyzation, meaning they are broken down into smaller pieces to make them easier to digest. Instead of focusing on a different milk source, it’s designed around protein structure, using 100% partially hydrolyzed whey.
Both formulas include plant-based DHA and avoid palm oil, soy, and fish oil.
Kendamil Goat contains added prebiotic GOS, naturally occurring HMOs, and MFGM from the whole milk, all of which may support digestion, gut health, and immune function.
Bobbie Gentle takes a different approach, using 100% partially hydrolyzed whey protein, marketed to reduce gas, crying, and fussiness. It stands out from other Gentle formulas by using lactose as the sole carbohydrate source, rather than replacing it with other carbs like starch, maltodextrin, or corn syrup.
Another notable difference is ingredient sourcing. While Bobbie Gentle is organic, Kendamil Goat lacks organic certification but is proudly GMO-free. It is not a hypoallergenic formula and is not appropriate for cow’s milk protein allergy unless advised by a clinician.
Both formulas use different approaches compared to conventional cow’s milk formulas. The A2 proteins in Kendamil Goat offer a naturally different casein structure that may be well tolerated by some babies. Bobbie Gentle, on the other hand, uses partially hydrolyzed proteins, broken down into smaller pieces, to support easier digestion.
Importantly, neither formula is suitable for babies with a diagnosed cow's milk protein allergy (CMPA) or lactose intolerance. Consult a pediatrician if these or other medical conditions are suspected
Kendamil Goat is often described as mild, creamy, and slightly sweet, without the strong taste people sometimes associate with raw goat milk. Its whole milk base also gives it a richer texture that many babies seem to enjoy.
Bobbie Gentle, by comparison, tends to have a lighter and more neutral taste and texture.
Bobbie formula is a single-stage product designed for babies from birth to 12 months, while Kendamil is divided into three stages.
Kendamil Goat Infant Formula: 0–6 months, extra gentle for newborns
Kendamil Goat Follow-On Formula: 6–12 months, more iron for weaning babies
Kendamil Goat Toddler Formula: 12+ months, to supplement a balanced solid food diet
Kendamil Goat is not currently available for subscription purchases at Organic's Best Shop, so we will compare the cost of Kendamil and Bobbie on a one-time purchase basis.
For starters, you can purchase Bobbie Organic Gentle on their website for $0.080 per 1g. While they offer free shipping on your first purchase to try the formula, any subsequent one-time purchases include shipping fees.
When ordering Kendamil Goat at Organic's Best Shop, you can take advantage of bulk-order discounts to save more per can. If you purchase 24 cans at once, the cost comes to $0.072 per 1g, with free insured express shipping to the U.S. in just 2-7 business days. That works out to being roughly 11% cheaper than Bobbie.
Many parents first discovered Kendamil during the 2022 U.S. formula shortage, when the brand entered the country under temporary FDA enforcement discretion to help address supply issues. Kendamil has now fully established itself in the U.S. market, offering an American version of their Classic, Organic, and Goat formulas that is listed by the FDA. As such, Kendamil can compete with other American-marketed brands, such as Bobbie.
Notably, the Kendamil formulas sold at North American retailers are not the same as the Kendamil products made for the European market. The original UK versions of Kendamil formulas we compared in this article are not FDA-registered but are under applicable formula rules by the European Food Safety Authority (EFSA) and are typically sold only within Europe.
As a family-run shop based in Germany, European formulas are our specialty. We partner with Kendamil's official manufacturers to offer the authentic UK versions of Kendamil for families in North America and make them easy to purchase online through our site.
Both Bobbie and Kendamil offer formulas designed to support your little one's digestion. The best fit will depend on your baby's unique feeding needs, your personal ingredient preferences, and your pediatrician's recommendations. In general, whole milk formulas from either brand are often considered better tolerated on tiny tummies thanks to their naturally occurring milk fats.
For babies with extra sensitive digestion, Kendamil Goat or Bobbie Gentle are popular choices. Kendamil Goat is a good option for families looking for an alternative to cow's milk, thanks to its naturally mild, whole goat milk base with A2 proteins and added prebiotic GOS to support digestion. On the flip side, Bobbie Gentle is great for those who still want cow's milk formula but prefer the soothing properties of partially hydrolyzed whey proteins and is marketed to calm crying, fussiness, and gas. Ongoing and severe symptoms should be discussed with a pediatrician.
To summarize, here are the main similarities and differences between Kendamil formula vs Bobbie formula.
Similarities:
Both use lactose as the sole carbohydrate source
Neither formula contains starch, maltodextrin, corn syrup, soy, or palm oil
Both include plant-based DHA instead of fish oil
Both offer whole milk formula options
Both offer organic options
Differences
Bobbie is listed by the FDA, Kendamil UK is not
Kendamil UK is made in Europe, while Bobbie is made in the United States
Kendamil includes added prebiotics, while Bobbie does not
Bobbie offers an entirely nonfat milk formula, Kendamil always includes whole milk
Kendamil offers a goat milk range, while Bobbie currently does not
Kendamil UK offers their formulas in three stages, while Bobbie uses a single-stage approach
To see each formula side by side, we've created this Kendamil vs Bobbie formula comparison chart.

The best formula ultimately comes down to your baby’s needs and your personal preferences around ingredients, availability, and price. If you’re transitioning from breast milk, a whole milk formula may feel like a more natural fit. For babies with sensitive digestion, options like Kendamil Goat formula or Bobbie Gentle formula may be worth considering.
Made in Europe
Always include whole milk for natural fats and a creamy texture
Includes prebiotics to support gut health
Comes in multiple stages for age-tailored nutrition
Offers both organic and goat milk options
Palm oil free
Often more cost-effective per ounce
Available for purchase at Organic's Best Shop
Only one Organic range
UK version is not listed by the FDA
Some formulas include skim milk
FDA-approved
Offer USDA Organic formula options made in the United States
Markets gentle formula options for sensitive tummies
Palm oil-free
Easy to find within the U.S.
Four types to choose from
Typically more expensive per ounce
Only available in a single stage
Some formulas include skim milk
Choosing between Bobbie and Kendamil ultimately comes down to your baby’s individual needs, as well as factors like ingredients, availability, and budget. Whichever direction you lean, consistency and accessibility matter. Here at Organic's Best, we make it easy to keep your pantry stocked with Kendamil UK, so you can feel confident knowing your little one’s formula is always within reach.
For parents looking for a quick overview, here are some of the most frequently asked questions about both formulas.
Some parents prefer Kendamil because it offers multiple stages, is produced in Europe, and includes prebiotics that support digestion. It’s also often more cost-effective compared to Bobbie when purchased at Organics Best Shop. However, individual preference can vary, and both are suitable options.
Kendamil is a European formula, while Bobbie is an American brand inspired by European standards. Bobbie formulas are designed in one stage from birth to 12 months, while Kendamil is split into three stages. Kendamil also includes prebiotics and is sold in different country versions in both Europe and North America, while Bobbie focuses on USDA Organic formulas made specifically for the U.S. market.
Digestibility can vary from baby to baby. Many infants do well on Kendamil, which includes prebiotics that may support gut health. Bobbie also offers a gentle option designed for sensitive tummies, using partially hydrolyzed whey to make digestion easier for some babies.
Both meet strict safety standards in their respective regulatory systems and are considered safe when prepared correctly.
Parents tend to like both Bobbie and Kendamil, but for different reasons. Bobbie is often appreciated for its consistency and easy availability in the U.S., making it a reliable everyday feeding option. Kendamil, however, stands out as a European formula that’s becoming easier to find in North America, with many parents drawn to its creamy, whole milk taste and innovative recipe.
Kendamil Goat and Bobbie Gentle are both commonly chosen for babies with sensitive digestion. That said, every baby is different, and what works well for one may not work the same way for another, so responses can vary quite a bit. If you’re concerned about your baby’s discomfort, it’s always best to speak with your pediatrician for personalized advice.
Yes, switching between the two is possible, but it’s usually best to do so gradually so your baby’s digestive system has time to adjust comfortably, unless your pediatrician advises otherwise.
More Helpful Guides:
Kabrita vs Kendamil: A Comprehensive Comparison Guide
Kendamil vs Enfamil Formula Comparison Guide
Kendamil vs Similac Formula Comparison
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Disclaimer: Please be aware that this information is based on general trends in babies, and it is not medical advice. Your doctor should be your first source of information and advice when considering any changes to your child’s formula and when choosing your child’s formula. Always consult your pediatrician before making any decisions about your child’s diet or if you notice any changes in your child. Breastfeeding is the best nutrition for your baby because breast milk provides your child with all the essential nutrients they need for growth and development. Please consult your pediatrician if your child requires supplemental feeding. |
Dr. Agustina Fernandez earned her medical degree from the prestigious Universidad Nacional de Córdoba, Argentina. With a deep-rooted passion for pediatrics, Dr. Fernandez is currently on the path to specializing in children's healthcare. Recently, she has delved into the vital field of infant nutrition. Her research interests include breastfeeding, infant formula, and baby food in little ones’ formative years. Dr. Fernandez's commitment to this area of study underscores her dedication to ensuring the health and well-being of children from their earliest days.
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Dr. Jonathan Edwards received his medical degree from the University of the West Indies and holds an MPhil in Population Health Sciences from the University of Cambridge.